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2/22 Business of Yoga – Part 1

February 22, 2020 @ 12:30 pm - 4:00 pm

transparent-borderA special 2-part workshop for Yoga Teachers looking to gain the entrepreneurial skills to develop a thriving yoga career. Led by Katie Allen and Cheri Dostal Ryba, with guest lecturer Krystal Thomas of the UC Berkeley School of Business.

Topics Covered

  • What does it really take to be an entrepreneur?
  • Building business confidence
  • Secrets/keys to pitching yourself and your ideas
  • Business administration 101
  • Time Management / Scheduling
  • Finding your niche / setting yourself apart
  • Pricing Your Services
  • Marketing basics: website, social media, email lists

Workshop Info

  • Saturday February 22nd – 12:30 – 4:00 pm
  • Saturday February 29th – 12:30 – 4:00 pm
  • $99 pre-registration or $115 day of for both
  • $55 pre-registration or $60 day of for single day
  • Included in Levels 2/3 Yoga Therapist Training and Alumni






Krystal Jalene Thomas MFA, BS is a Continuing Lecturer and member of the Professional Faculty at Berkeley Haas. She holds degrees from Berkeley Haas and the USC School of Cinematic Arts, Peter Stark Producing Program. A regular on the “Haas Club Six” list of faculty achieving high student ratings, Thomas has been consistently recognized for her teaching work in marketing and communications. Her first book “Office Hours: How to Go from School to World Rule” was released by Sentia in 2018. Read More


Katie Allen MPH, C-IAYT co-founded Be The Change Yoga and is the School Director for the 300-hour Teacher Training Program and 850-hour Yoga Therapist Training. She received her Master’s degree in Public Health from Tulane University and wrote her thesis on Yoga’s Ability to Prevent and Treat Chronic Diseases.

Since then, her mission is to use her public health lens as a means of advancing the field of Yoga Therapy.  She develops yoga therapy program for hospitals, health systems and founded AlcheMe Yoga Therapy, a professional yoga therapy organization consisting of education, research, program implementation and job creation.

Cheri Dostal Ryba C-IAYT, Franklin Method Movement Educator and Yoga Therapist, has been teaching movement for 15 years, full time since 2007. She started practicing Yoga as a student in a B.A. Dance degree program, and began teaching and studying Yoga more formally in 2007.

Studying and teaching about the human body and brain is her lifelong passion. Anatomy is often at the core of her lessons, giving students what she playfully calls ‘x-ray vision’. She blends yoga, dance, Franklin Method, and fitness education to address your goals.

Cheri offers one on one private sessions to adults. As a yoga therapist, she’s helped people with chronic pain, sacroiliac joint and back injuries, stroke survivor, mental health/anxiety, TMJ and neck issues, digestive health, pelvic pain and incontinence.


February 22, 2020
12:30 pm - 4:00 pm
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Be The Change Yoga Staff
(949) 551-5300


Be The Change Yoga
14988 Sand Canyon Ave, Studio 5
Irvine, CA 92618 United States
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(949) 551-5300